Iberostar - Dive
Immersive Experience
Iberostar and Pictures that Move commissioned us to design, post-produce, and adapt its audio-visual material to immersively present the “Wave of Change” movement’s main pillars, through which coral conservation and other sustainability initiatives are carried out in the chain’s hotels.
We collaborate with pictures that move, in the design of an immersive projection space inside the Iberostar stand. A 6K resolution projection on 3 walls/screens, each one 4.5 meters long, and a touch screen through which visitors to the fair could choose between 3 contents: a dive through Caribbean corals, another one along with an expert diver who explained and showed a coral farm run by Iberostar, and an immersive presentation on the Wave of Change movement. We adapted all these contents in post-production to a surround format and provided them with a 5.1 sound design that included, amongst other things, real sounds from a coral ecosystem and even a marine biologist’s dialogue through an underwater communication system.
