DJ BATTLE - GUCCI MANE - BLACKWAY
DJ Battle contacted us to co-direct with Omar&Gary a music video for his new single, a collaboration with the famous American rapper Gucci Mane and the promising youngster Blackway.
Initially the video was scripted and conceived around a different concept: it was going to be recorded with a Red Weapon camera in a chroma studio and in different locations in Paris, but because of the artists' agenda, it didn't really go as planned... Omar&Gary, who had planned the initial shoot, were finally only able to film the artists in a Parisian music studio between takes and interviews, with 2 DSLRs, providing us with 30 minutes of raw hand-held footage.
From then on, we worked hard at Tact to review and adapt the original concept with the material we had, first of all through editing, and then by keying the artists from each background, shot by shot. From there, this allowed us to review the colours and compositions and to play with, adding details, transitions, 2d/3d animations, etc. By juxtaposing different shots and techniques, we have merged real live footage and post-production in order to create a dynamic and original video. We hope you will enjoy it as much as we enjoyed working on it!
VISUAL DESIGN & EDITION - BREAKDOWN