Design, architecture, and technology converge in the Inditex’s showroom, a unique corporate presentation space.
Inditex and Pictures That Move commissioned us to think and design the creativity of the multinational's large-format corporate presentation, showing areas such as the Business Model, Sustainability and Inditex's Key Figures, through a highly innovative staging.
The challenge of this project was to try to be as innovative as possible in the design while respecting the brand image, organizing a lot of information in a clear and enjoyable way on a 10k screen.
Based around an open-plan 200m2 surface, we’ve designed the graphic content for “Full Immersion”, Inditex’s corporate showroom including a 25-meter long curved screen, 64,000 lumens of projection power, interactive control through a holographic screen, laser motion sensors and an extensive presentation with over 10,000 pixels of resolution.
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